I’ve opened more than one “boutiques like Chic Soul” roundup that quietly stops at a size 1X and calls it a day. That isn’t a real alternative if you wear a 3X or need real room through the hip, bust, and upper arm, and it’s exactly why every pick on this list comes from a brand built around plus size customers first, not one that bolted on a couple of extended sizes and called it inclusive. I spent about two months ordering from five of the seven boutiques below and comparing them against pieces I already owned from Chic Soul, so this is less a generic list and more a real comparison of fit, fabric, and where your money actually goes further.
Why This List Stays Plus Size Specific
Most “alternatives to X boutique” posts are lazy. They grab a handful of trendy online stores, note that a couple carry up to a 1X or 2X, and call the job done. That approach ignores two of the questions people actually type into Google around this topic: which brands count as genuinely high end plus size clothing, and which online stores are actually worth trusting with a real order. Neither question gets answered by a boutique that treats size 18 as an afterthought.
So this list skips the department store names that happen to carry “plus” as one line item among fifty, and it skips the small Instagram boutiques that stop at a 2X and call it “curvy inclusive.” Every brand below either specializes in plus size from the ground up or has built a size range wide enough to compete with Chic Soul on the thing that actually matters: whether a size 22 shopper gets the same trend pieces, fabric quality, and styling attention as a size 12 shopper. If you want the wider, general version of this kind of roundup, our full breakdown of the best online boutiques for women covers that ground, but it’s a different list on purpose.
What Chic Soul Gets Right First
Before getting into the alternatives, it’s worth being specific about what Chic Soul actually does, since that’s the bar every pick below has to clear. The brand runs out of Auburn, Alabama, sizing its main collection from a 10 up through the low 20s, with select styles stretching further. Prices mostly land between $20 and $50 per piece, and shipping is free over $100. The last time I checked the site, it was mid drop on a named collaboration and a fresh seasonal collection, the kind of thing that makes a boutique feel like it’s run by people who actually shop the line themselves rather than a warehouse pushing whatever’s cheapest to import that month. I own three Chic Soul pieces, including a wrap dress I’ve worn to two weddings, and the fabric has held its shape through a dozen washes. That’s the standard the following seven boutiques are measured against, not just “does it carry plus sizes.”
It also helps to understand why boutique run inventory feels different from a mega retailer’s assortment in the first place. That’s the same reason our Blue B Collection review has held up well over several seasons: smaller, opinionated buying tends to age better than a warehouse trying to stock everything for everyone.
7 Boutiques Like Chic Soul for Plus Size Shoppers
Eloquii: The One That Feels Most Like Runway Trend
Eloquii is the closest thing plus size fashion has to a true contemporary label, sizing from 14 up to 32 and refreshing its collection monthly instead of seasonally. I bought the brand’s Iconic Kady Pant after seeing it mentioned everywhere, and it fits true to size through the waist and hip in a way that made me suspicious it was designed on an actual plus size fit model rather than graded up from a smaller sample. Prices run higher than Chic Soul, usually $60 to $100 per item, but the brand runs frequent sales and offers free exchanges every day, which takes the sting out of guessing on a size. If Chic Soul is your everyday trend fix, Eloquii is where you go when the occasion calls for something with more structure.
City Chic: The Original Online Plus Size Boutique
City Chic has been doing this since 1999 and was one of the first brands to build an entire online identity around plus size fashion rather than treating it as a side category, sizing up to a 26 in most styles. Here’s my honest gripe: the brand pulled back hard on its US wholesale business this year, closing its Amazon partnership and trimming purchasing in response to tariff pressure, so the selection on the US site feels noticeably thinner than it did a couple of years ago. Its Australian and New Zealand business is still strong and profitable, and the US site is still live and shipping, but I’d check current stock before planning a big order rather than assuming the depth you remember from a few seasons back.
Torrid: The Widest Size Range, Community Included
Torrid sizes from a 10 up through a 6X, which makes it the widest range on this list by a good margin, and it has physical stores in most mid sized cities if you’d rather try before you buy. Here’s my contrarian take, and I’ll defend it: Torrid’s community and brand loyalty outrun the actual fabric quality on some of its basics. The denim is genuinely good, with a curved waistband that doesn’t gap at the back the way straight cut jeans do on a curvy frame, but I’ve had a couple of graphic tees pill after a handful of washes. Buy the denim and the structured pieces with confidence. Treat the cheaper knit basics as more disposable than the price tag suggests.
Ashley Stewart: The Legacy Boutique With a Fresh Start
Ashley Stewart has been dressing plus size customers since 1991 and still runs around 70 stores plus a full site, sizing from a 10 up into the 30s. Worth knowing before you order: the brand changed ownership again earlier this year through a foreclosure sale, and its new owner just secured $15 million in fresh financing to rebuild inventory and supply chain. That’s a good sign for the brand’s future, but ownership changes can mean inconsistent stock in the short term, so this is one where checking current availability matters more than usual. What hasn’t changed is the denim and going out pieces, which is where the brand has always earned its loyal following.
Rebdolls: For Going Out Pieces With Real Confidence
Rebdolls was founded by Grisel Paula, a former plus size model who started the label (originally called Custom Plus) after noticing how thin the going out options got past a size 14. The brand sizes from small through the 30s depending on the style, leans hard into bold color and bodycon silhouettes, and runs under the motto #SexyForAll. I ordered a sequined bodycon dress for a birthday dinner, and the compression fabric held up all night without rolling at the waist, which is the exact failure point that ruins most bodycon dresses in this price range. Shipping ran a little slower than the bigger names on this list, closer to two weeks than a few days, so this isn’t the pick for a last minute event.
Universal Standard: The One I Trust for Basics That Last
Universal Standard sizes an almost unheard of range, 00 through 40, treating plus and straight sizing as one continuous line rather than two separate assortments. Its Fit Liberty program lets you exchange an eligible piece for a different size within a year of buying it, completely free, which tells you how confident the brand is in its own fit testing. I bought a blazer during a Fit Liberty sale over a year ago, and it’s been through more washes than I can count without losing its shape or color. Prices start around $50, which puts it above Chic Soul, but the cost per wear on the pieces I own has already dropped below what I paid for cheaper alternatives that wore out twice as fast.
11 Honoré: The High End Pick Worth Knowing About
If someone asks specifically about high end brands of plus size clothing, 11 Honoré is the answer. Launched in 2017 to bring designer labels like Prabal Gurung, Diane von Furstenberg, and Zac Posen into sizes that actually fit plus size bodies rather than stopping at a 12, the brand built its entire identity around that gap. It’s since folded into the FullBeauty family alongside Eloquii, and you can browse the current edit directly through Eloquii’s 11 Honoré shop, which now covers sizes 10 through 28. Here’s the contrarian opinion I’ll defend: the priciest name on this list isn’t automatically the smartest buy for most closets. A $400 dress does the same job as a $90 Eloquii dress for most occasions, and I’d rather see someone spend 11 Honoré money on one genuinely investment worthy blazer or coat than a full outfit. Save it for the one piece you’ll keep for a decade, not the everyday rotation.
How I’d Actually Build a Wardrobe Across These
If I were starting from scratch, I wouldn’t order from all seven at once. Universal Standard and Ashley Stewart cover the everyday basics and denim. Eloquii and Rebdolls fill in trend pieces and going out dressing. City Chic and Chic Soul itself sit in the middle for everyday trend pieces at a lower price point, and 11 Honoré stays reserved for the handful of pieces you actually want to last years, not seasons. That’s the same logic behind our summer capsule wardrobe over 50 guide: a smaller closet of pieces that actually fit beats a packed one full of things that almost work, whatever your age or size.
Frequently Asked Questions
What are the high end brands of plus size clothing?
11 Honoré is the clearest answer, stocking designer labels like Prabal Gurung, Diane von Furstenberg, and Zac Posen in sizes up to a 28 through its current home on Eloquii’s site. Outside this list, Marina Rinaldi (Max Mara’s plus size line) is another genuine luxury option, though it runs at an even higher price point than 11 Honoré.
What are the best online stores for plus size clothing?
It depends what you’re shopping for. Torrid and Universal Standard cover the widest range and the most dependable basics. Eloquii and Rebdolls are the strongest picks for trend driven and going out pieces. Ashley Stewart remains a solid choice for denim specifically. Each is broken down above with what it actually does well.
Is Chic Soul true to size?
Across three orders, I found Chic Soul true to size in wovens and looser knits, but I’d size up in anything bodycon or built with heavy compression fabric, since that category ran slightly smaller than the rest of the line.
What size range actually counts as plus size?
In the US, plus size generally starts at a 14 to 16, and the average American woman wears somewhere between a 14 and 18, which means more women fall into plus sizing than into straight sizing, even though most mainstream retail still treats it as the smaller category.
A Closet That Actually Fits
None of these seven boutiques are trying to be Chic Soul, and that’s the point. Each one solves a slightly different piece of the same problem: getting real style options to a size range the fashion industry spent decades treating as an afterthought. Start with whichever one matches what your closet is actually missing right now, whether that’s denim, going out pieces, or the one investment piece you’ll still be wearing in five years. However you build it out, a closet full of pieces cut for your actual body beats one padded with things that almost work, every time.
